Rock Style Curated by Tommy Hilfiger and Jeffrey Deitch

Jimi Hendrix photographed in his London flat, August 1967

Coinciding with the 30th anniversary of Hilfiger’s eponymous brand, this exhibition celebrates the dialogue between fashion, music and photography, documenting self-styled icons for whom clothing formed a central part of their identity as artists.

The archive is pleased to be contributing a print of Terence Donovan’s 1967 portrait of Jimi Hendrix photographed at his London flat for the Observer magazine. Hendrix is pictured resplendent amongst his embroidered shawls and silk scarves. The accompanying article began “This man is dangerous. He makes an indecent assault on his loudspeakers and has been accused of obscene exposure of the electric guitar. If he’s been through your town recently things won’t be the same again…would you let your daughter undergo The Jimi Hendrix Experience”.

Alongside Terence’s shot, this show will feature iconic images by Rock Photographers including Bruce Davidson, Gered Mankowitz, Kevin Mazur, Ralph Morse, Terry O’Neill, Mick Rock, Ethan Russell, Jerry Schatzberg, alongside paintings of Rock/Style icons by Contemporary street artist, graphic designer and illustrator Shepard Fairey.

Image: Jimi Hendrix photographed in his London flat, August 1967